About URMA

If you are involved in running a sales promotion where the consumer response is unknown you need URMA;

If you are worried that your promotional budget could blow out you need URMA;

We’ve all heard of campaigns that have gone wrong and cost the brand a financial fortune. This doesn’t need to happen and using URMA will ensure that it doesn’t....

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Latest from the Blog

  • Yep. It's true... I've got a competitor

    Thursday, May 30, 2013 by Melissa Whitby

    I’ve been doing promotional risk in Australia for just over 6 years now.  I like to think that URMA has a solid client base, operates ethically and is a sound business for the future.  Like all businesses we have our competitors.  I identified our main one some time ago.  It is limited offers. Read More

  • Article 12: Only got $20k? No problem!

    Wednesday, May 08, 2013 by Melissa Whitby

    There could well be a common belief out there that fixed fee is only for the big promotional idea (supported by a big budget) or the tricky concept which smacks of risk.  Read More

Write Us a Brief

You can start the brief process right now, and it's simple! We can work with limited information to give you a steer on costs - ideal for early concept stages - or we can work up firmer costs if you already have all the promotional elements lined up.

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