Blog
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Umbrella UK wins 'Best Risk Management Company' at the COGS Awards!
The COGS Awards is all about celebrating the great work that goes on behind the scenes. Many great campaigns would not come to fruition without the hard work that goes on in the background to impelement a great idea and make it work. The Marketing Services awards, otherwise known as the COGS, seeks to recognise these companies that provide outstanding service above and beyond what is expected of them. Read More
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Article 9: How much does an idea cost?
Is there even an answer to that question? I don’t think there is but I do know that if YOU can dream it WE can cost it. Read More
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Case Study 15: Schwarzkopf Money Back Guarantee
Schwarzkopf uses a Money Back Guarantee to increase trial of a new product range. Read More
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Case Study 14: Sip'n Save $10 Gift Card
CUB S.A. wanted to do an exclusive promotion with one of their larger retailers and offer their consumers a free gift of a $10 Eftpos card. Read More
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Case Study 13: Budweiser (UK) - Mobile vouchers
In a world-first drive to get pubs connecting with the ‘social media generation’, this unique Budweiser Ice Cold promotion has mobile phone technology at its core. Based on the concept “the hotter the day, the less you pay”!, mobile vouchers and facebook invitations aim to get consumers flocking to their local Irish pub in their droves. Read More
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Article 8: Make an Event Of It....
Fixed fee promotions that put brands in hands. Read More
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Case Study 12: VB - The 2010/11 Ashes Tour
With the Ashes 2010 Cricket Tour, Foster's VB wanted to celebrate its partnership with Cricket Australia, so they decided to launch its richest promotion ever run in Australia! Read More
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Case Study 11: Instant Win - Lynx Rise Facebook
This campaign uses social media to communicate the launch of Lynx Rise – a new morning shower gel – to their core audience of young men. The campaign is fronted by TV bombshell Jessica Jane Clement. Read More
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Case Study 10: Try Me Free
Consumers were invited to purchase their Tasmanian Heritage Classic Blue cheese for free! Read More
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Case Study 9: Dig up a Simpson
To help uplift the sales of the Simpson Top Loader washing machines, Electrolux decided to run a double tiered promotion. A chance to win the cost of your machine back and a gift with purchase. Read More
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Article 7: Healthy Competition
‘No man ever got very high by pulling other people down. The intelligent merchant does not knock his competitors.’
- Alfred Lord Tennyson Read More -
Case Study 8: Weetabix - Treasure Island (UK)
Working with Weetabix’s Promotion agency Umbrella UK advised on the entire financial structure and provided a fixed fee to cover the cost of the Instant Win mechanic including the handling at an assumed redemption %. Read More
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Article 6: Scratch Cards
As some of you may know we financially manage insured game cards. And they work really well. Read More
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Article 5: Coupons
My colleagues in the UK are always banging on about MONP* coupons and how coupon promotions makes up a large part of their business – imaging how frustrating it has been for me not to even have a pie to have a slice of! Read More
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Case Study 7: Blue Dragon Link - Save with Morrisons
This Blue Dragon link-save promotion offers Morrison shoppers a free sachet of oriental sauce if they purchase a pack of own-brand chicken. Umbrella worked with Blue Dragon's creative agency to ensure this ‘couponless’ technology was working with their EPOS systems – minimising any risk. This was all done under a fixed-fee, so ensuring they had no financial risk should redemptions come in higher than anticipated. Read More
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Article 4: Cash Backs
More and more I am getting asked about cash backs... the benefits they offer, the redemption rates we expect, the sales uplift the brand sees etc etc. Read More
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Article 3: Price Promotion
I thought I would share some insights on price promotion (that I recently came across whilst on a research mission) - from the UK’s ISP (Institute of Sales Promotion). Read More
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Case Study 6: Guiness Sponsor 2009 British & Irish Lions Tour
Guinness, as an official sponsor of the 2009 Tour, was the ‘Official Beer of the British & Irish Lions’ Tour of South Africa in 2009. This hugely popular and well-watched sporting event was a great opportunity for Guinness to build excitement around the games and enhance fan involvement as much as possible. Read More
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Case Study 5: J&J $50 Dental Visit GWP
As part of an initiative to increase awareness of dental hygiene J&J encouraged purchase of floss, brush and mouth rinse in one transaction with the reward of $50 cash back. Read More
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Article 2: Redemption Rates
Being in this game I obviously get asked all the time about expected redemption rates. Read More
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Article 1: Karma Currency
I recently came across a lovely idea, it is an eco-friendly, engaging and rewarding gift that empowers people to get involved and do something to help others. Read More
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Case Study 4: Flora UK - Cooking with Schools Collector
This Collector Scheme was developed to address the findings of extensive research conducted by Flora - that primary schools felt in need of support to improve cooking facilities and practices. Read More
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Case Study 3: V Free Music Download
In order to drive sales & increase awareness of their new product, V Pocket Rocket - which is part of the V Energy Drink range, Frucor required over redemption coverage. Read More
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Case Study 2: Ribena $10 Angus & Robertson GWP
Building on a strong family platform, Ribena in Australia ran a ‘back to basics’ on pack promotion that represented classic family values and got the family reading. Read More
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Case Study 1: Wilkinson Sword UK Movember Coupon
Wilkinson Sword have sponsored this year's Movember, a charity moustache growing event held throughout November to increase awareness of men's health issues and raise money for The Prostate Cancer Charity. Read More
