Blog
Article 6: Scratch Cards
As some of you may know we financially manage insured game cards. And they work really well.
Using URMA to insure a game card means that every card is a winner. This enables you to ramp up the prize pool headline (the sky’s the limit!) and it lets you deliver a nice consumer experience.
An uninsured game card means there are cards in the market that are ‘no win’. Using UMRA means that if the consumer doesn’t scratch correctly the first time they can reveal all the panels and see that they could have won. I reckon this gives a bit of the feel good factor to the brand and could/would encourage repeat purchase.
The ones I’ve worked on to date we’ve delivered via printed game cards however they can be done online. There is a bit of security around either the print or online versions but all in all they are pretty simple to execute and, because of the odds of revealing winning panels, often don’t need much budget.Here are a couple of examples for your review:
Give me a call to chat through!
Cheers
Melissa
