Blog
- Traffic Driving - Like Levis Strauss & Co, you may be looking to drive footfall to a new store opening, in-store special offer or specific sales event. The Levis’ ‘Turn on the Night’ sales promotion offered cool-handed passers-by the chance to win a holiday to some of the world’s hottest night spots. Promotional staff distributed ultra-cool scratch cards to prospective Levis customers and customers were encouraged to visit the store to reveal if they had won. The result? A great brand piece and a traffic driving initiative that won Levis a Gold Retail Marketing award, all covered financially by URMA.
- Insured Consumption - Perhaps an insured mechanic to maximise the impact of your sporting sponsorship could be what you need, such as the Guinness Honesty Bar at the Guinness Premiership Rugby final in the UK. Patrons and sports fans were invited to pay for their Guinness via an honesty box that not only improved the flow of Guinness customers through the bar, but left an extra special taste in the mouth with a contribution to charity from every pint served. The result? A complete, positive and memorable brand experience that closed the loop on an effective sponsorship campaign. All covered, fixed fee, by URMA.
- Outlet Event - But maybe it’s just a standout, exciting event you’re looking for. Such as the ASDA pancake flipping challenge in Milton Keynes in the UK, where ASDA customers were invited to beat the pancake flipping world record on Pancake Day to win £100,000. Did anyone win? Not this time, but the in-store excitement factor was huge and if someone had won, ASDA were covered.
- Coupon. Finally, it could just be a simple coupon that meets your objectives, distributed via promotional staff to give your customers a simple purchase treat. There’s no need to include the grocery retailer, because URMA handles the redemptions and takes all the risk. So you’re happy, the brand’s happy, the retailer’s happy and most importantly, your customer’s happy. And it probably won’t cost as much as you think.
Article 8: Make an Event Of It....
Fixed fee promotions that put brands in hands.
Not only do URMA secured promotions minimise risk and maximise impact of on-pack and in-store promotions, but they increase brand experience and drive store traffic through experiential, sampling and outdoor events too.
Here are four handy tools to make your event sing:
Scratch cards, couponing, gifting or on-site promotions are all part of the URMA suit of products and are all cost-effective tools to carve a path to your stand, store or experiential event. So create some excitement, a point of difference and free yourself of worry with a Fixed Fee promotion from URMA and standout from the crowd. If you have any questions or would like more information, give us a call. We’d love to hear from you, and might even make an event of it…
