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Case Study 10: Try Me Free
Consumers were invited to purchase their Tasmanian Heritage Classic Blue cheese for free!
Product
Tasmanian Heritage
Promoter
National Foods
Promotion Period
August 2010 - November 2010
Limit of Indemnity
$579,000
Mechanics
Information was available in-store - with consumers asked to visit the claim website to download a claim form. Completed claim forms were mailed in with till receipt and sticker from pack for valid claimants to receive to their purchase price back plus $0.60 postage.
URMA worked with the client’s Sales Promotion agency to provide a fixed fee to cover the entire financial risk of the consumer response.
