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Case Study 11: Instant Win - Lynx Rise Facebook
This campaign uses social media to communicate the launch of Lynx Rise – a new morning shower gel – to their core audience of young men. The campaign is fronted by TV bombshell Jessica Jane Clement.
Product
Lynx Rise Shower Gel
Promoter
Unilever UK
Promotion
Facebook Competition
Promotion Period
June 2010
The Mechanics....
A competition is hosed by Linx Rise on a Facebook page. It challenges 16+ men to spot four differences between her and her mirror image, to ensure they stay one step ahead in the mating game by focusing on the dating details. On entering their details, they are entered into a prize draw to win a Flip Ultra HD Video camera or a runners up prize of Jessica Jane Clement Calendars.
Umbrella is the exclusive risk provider for Unilever. This is an example of one of the many Unilever promotions that comes through Umbrella, with the purpose of maximizing their budgets in relation to prize and fulfillment.
