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Case Study 14: Sip'n Save $10 Gift Card
CUB S.A. wanted to do an exclusive promotion with one of their larger retailers and offer their consumers a free gift of a $10 Eftpos card.
Promotion
Sip’n Save GWP
Product
Carlton Dry, Draught & Cold
Promoter
Carlton United Breweries S.A.
Promotion period
June 2011 – August 2011
Limit of Indemnity
$160,000
Mechanic...
CUB S.A. wanted to do an exclusive promotion with one of their larger retailers and offer their consumers a free gift of a $10 Eftpos card.
Consumers who purchased a case of either Carlton Dry, Carlton Mild or Carlton Cold during the promotional period, were invited to claim by collecting an instore claim form, completing their details and mailing in with their purchase receipt. Claims were capped at 2 claims per household.
The fixed fee provided by URMA was based on an assumed customer response rate based on the various promotional activities that were run across the promotion.
