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Case Study 3: V Free Music Download
In order to drive sales & increase awareness of their new product, V Pocket Rocket - which is part of the V Energy Drink range, Frucor required over redemption coverage.
Product
V Pocket Rocket Shots
Promoter
Frucor Beverages
Promotion period
1st Nov 2009 – 20th Dec 2009
Limit of Indemnity
$40,000
Mechanic...
Consumers who purchased the participating product were given a brochure and a number to SMS their barcode to. They were then sent a unique code and invited to claim a free music download from www.getmusic.com.au.
URMA provided over-redemption insurance above 10% to Frucor Beverages Sales Promotion agency keeping their budget secure should redemptions come in higher than expected.
