Blog
Case Study 5: J&J $50 Dental Visit GWP
As part of an initiative to increase awareness of dental hygiene J&J encouraged purchase of floss, brush and mouth rinse in one transaction with the reward of $50 cash back.
Promotion:
$50 Cash Back
Product:
J&J Dental Products
Promoter:
Johnson & Johnson Pacific
Promotion period:
1st July 2009 – 31st January 2010
Limit of Indemnity:
$4,275,000
Mechanic:
First stage qualifying consumers received a cash back voucher which they mailed in with a dentist receipt to receive a $50 cheque. Consumers were given 6 months to visit the dentist and claim i.e in line with their usual check up period.
URMA provided a fixed fee to J&J Sales Promotion agency to cover the entire risk of the promotion based on an assumed consumer response %.
