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Case Study 6: Guiness Sponsor 2009 British & Irish Lions Tour
Guinness, as an official sponsor of the 2009 Tour, was the ‘Official Beer of the British & Irish Lions’ Tour of South Africa in 2009. This hugely popular and well-watched sporting event was a great opportunity for Guinness to build excitement around the games and enhance fan involvement as much as possible.
Umbrella worked with Diageo on various elements of this sponsorship deal ensuring their sponsorship budget was maximised.
Speak to Umbrella about how your sponsorship budget can be maximised by running a relevant conditional offer.
Product
Guinness Sponsorship
Promotion
2009 British & Lions Tour
Promoter
Diageo
Promotion Period
June 2009
