Blog
Case Study 9: Dig up a Simpson
To help uplift the sales of the Simpson Top Loader washing machines, Electrolux decided to run a double tiered promotion. A chance to win the cost of your machine back and a gift with purchase.
Product
Simpson Top Loaders
Promoter
Electrolux
Promotion Period
May 2010 - September 2010
Limit of Indemnity
$1,800,000
The Mechanics...
Consumers who purchased their Simpson Top Loader were invited to log on to the website and enter their details and either upload their receipts or mail them in. Valid claims were emailed a voucher number that they could take online to the Ecodownunder website and select their bath sheet colours.
URMA provided a fixed fee to Electrolux at a predetermined redemption % and consulted on the purchase cycle of the Ecodownunder towels.
