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  • Article 10: Chance to Win Promotions

    Tuesday, February 28, 2012 by Melissa Whitby

    So, lately I’ve been being asked a couple of questions.  ‘Do you guys do those ‘win a million’ type promotions?’ And ‘Did you guys do the Kyle and Jackie O million dollar one that went off?’ Read More

  • Article 9: How much does an idea cost?

    Monday, September 12, 2011 by Melissa Whitby

    Is there even an answer to that question?  I don’t think there is but I do know that if YOU can dream it WE can cost it. Read More

  • Article 7: Healthy Competition

    Friday, June 18, 2010 by Melissa Whitby

    ‘No man ever got very high by pulling other people down. The intelligent merchant does not knock his competitors.’
    - Alfred Lord Tennyson Read More

  • Article 6: Scratch Cards

    Tuesday, May 18, 2010 by Melissa Whitby

    As some of you may know we financially manage insured game cards. And they work really well. Read More

  • Article 5: Coupons

    Wednesday, April 21, 2010 by Melissa Whitby

    My colleagues in the UK are always banging on about MONP* coupons and how coupon promotions makes up a large part of their business – imaging how frustrating it has been for me not to even have a pie to have a slice of! Read More

  • Article 4: Cash Backs

    Tuesday, February 23, 2010 by Melissa Whitby

    More and more I am getting asked about cash backs... the benefits they offer, the redemption rates we expect, the sales uplift the brand sees etc etc. Read More

  • Article 3: Price Promotion

    Monday, February 08, 2010 by Melissa Whitby

    I thought I would share some insights on price promotion (that I recently came across whilst on a research mission) - from the UK’s ISP (Institute of Sales Promotion).  Read More

  • Article 2: Redemption Rates

    Friday, December 18, 2009 by Melissa Whitby

    Being in this game I obviously get asked all the time about expected redemption rates. Read More

  • Article 1: Karma Currency

    Tuesday, December 01, 2009 by Melissa Whitby

    I recently came across a lovely idea, it is an eco-friendly, engaging and rewarding gift that empowers people to get involved and do something to help others. Read More

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