Blog
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Case Study 14: Sip'n Save $10 Gift Card
CUB S.A. wanted to do an exclusive promotion with one of their larger retailers and offer their consumers a free gift of a $10 Eftpos card. Read More
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Case Study 12: VB - The 2010/11 Ashes Tour
With the Ashes 2010 Cricket Tour, Foster's VB wanted to celebrate its partnership with Cricket Australia, so they decided to launch its richest promotion ever run in Australia! Read More
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Case Study 11: Instant Win - Lynx Rise Facebook
This campaign uses social media to communicate the launch of Lynx Rise – a new morning shower gel – to their core audience of young men. The campaign is fronted by TV bombshell Jessica Jane Clement. Read More
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Case Study 10: Try Me Free
Consumers were invited to purchase their Tasmanian Heritage Classic Blue cheese for free! Read More
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Case Study 9: Dig up a Simpson
To help uplift the sales of the Simpson Top Loader washing machines, Electrolux decided to run a double tiered promotion. A chance to win the cost of your machine back and a gift with purchase. Read More
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Case Study 8: Weetabix - Treasure Island (UK)
Working with Weetabix’s Promotion agency Umbrella UK advised on the entire financial structure and provided a fixed fee to cover the cost of the Instant Win mechanic including the handling at an assumed redemption %. Read More
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Case Study 7: Blue Dragon Link - Save with Morrisons
This Blue Dragon link-save promotion offers Morrison shoppers a free sachet of oriental sauce if they purchase a pack of own-brand chicken. Umbrella worked with Blue Dragon's creative agency to ensure this ‘couponless’ technology was working with their EPOS systems – minimising any risk. This was all done under a fixed-fee, so ensuring they had no financial risk should redemptions come in higher than anticipated. Read More
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Case Study 6: Guiness Sponsor 2009 British & Irish Lions Tour
Guinness, as an official sponsor of the 2009 Tour, was the ‘Official Beer of the British & Irish Lions’ Tour of South Africa in 2009. This hugely popular and well-watched sporting event was a great opportunity for Guinness to build excitement around the games and enhance fan involvement as much as possible. Read More
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Case Study 5: J&J $50 Dental Visit GWP
As part of an initiative to increase awareness of dental hygiene J&J encouraged purchase of floss, brush and mouth rinse in one transaction with the reward of $50 cash back. Read More
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Case Study 4: Flora UK - Cooking with Schools Collector
This Collector Scheme was developed to address the findings of extensive research conducted by Flora - that primary schools felt in need of support to improve cooking facilities and practices. Read More
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Case Study 3: V Free Music Download
In order to drive sales & increase awareness of their new product, V Pocket Rocket - which is part of the V Energy Drink range, Frucor required over redemption coverage. Read More
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Case Study 2: Ribena $10 Angus & Robertson GWP
Building on a strong family platform, Ribena in Australia ran a ‘back to basics’ on pack promotion that represented classic family values and got the family reading. Read More
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Case Study 1: Wilkinson Sword UK Movember Coupon
Wilkinson Sword have sponsored this year's Movember, a charity moustache growing event held throughout November to increase awareness of men's health issues and raise money for The Prostate Cancer Charity. Read More
