Cashback
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$5 Cash Back or $500 Factorial
Air Wick Aqua Essences
In order to stimulate purchases of Air Wick Aqua Essences current product line, Reckitt Benckiser presented it’s consumers with a risk free trial promotion of $5 cash back or to enter a $500 Factorial.
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Try Me Free
Allen’s Confectionery
Running for the third consecutive year, consumers were invited to take a risk free trial of Allen’s lollies.
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Money Back Guarantee
Cheerios
Nestle believe that the whole family will give Cheerios their stamp of approval and if not consumers were invited to claim their money back.
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Money Back Guarantee
Eclipse Mints
Wrigley’s wanted to prove to their customers that Eclipse Mints guaranteed fresh breath, to do this they offered their customers a Money Back Guarantee, if they weren’t satisfied Eclipse Mints gave them fresh breath they could claim their money back.
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Money Back Guarantee
Heaven Ice Cream
Running across grocery and impulse, consumers who did not think that Heaven tastes the best were entitled to claim the cost of purchase back.
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Try Me Free
Helga’s Seed Sensations
Consumers were invited to take a risk free trial of the new range of Helga’s Seed Sensation.
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Refer A Family or Friend
IMB Savings Account
To celebrate IMB’s 130th birthday, they decided to use this opportunity to encourage new members to join and open an account whilst at the same time rewarding their existing members.
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$50 Cash Back
J&J Dental Products
As part of an initiative to increase awareness of dental hygiene J&J encouraged purchase of floss, brush and mouth rinse in one transaction with the reward of $50 cash back.
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$5 Cash Back
Lindemans Early Harvest
Consumers were invited to claim $5 cash back on their purchase of a bottle of Lindeman’s Early Harvest wine through Thirsty Camel outlets. Claim forms were available online and consumers were asked to mail in proof of purchase and the neck tag from the bottle. Valid claims were sent a $5 cash back cheque.
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Listerine Money Back Gaurantee
Listerine Zero
Johnson & Johnson were launching a new mouth wash product in the Australian and New Zealand markets that had a less intense flavour called Listerine Zero. In order to increase trial they decided to do a Money Back Guarantee.
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100% Cash Back
Mercury Artisan Apple Cider
Consumers were invited to claim 100% cash back on their purchase of a four-pack of Mercury Artisan Apple Cider through Thirsty Camel outlets.
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Nescafe Gold Taste Guarantee
Nescafe Gold Rich & Dark Roast
To get more people reacquainted with the taste of Nescafe Gold Rich and Dark Roast dry coffee, Nestle ran a taste guarantee promotion.
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Money Back Guarantee
Neutrogena Rapid Clear
Consumers were invited to purchase Neutrogena Rapid Clear and use as directed. If consumers did not see visibly clearer skin in 8 hours they called the Customer Service Centre and provided their feedback. They were then given an address to mail back their product and original receipt to receive their money back.
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Money Back Guarantee
Nivea Fro Men Range
Beiersdorf wanted to encourage trial and purchase of their Nivea For Men Range which included deodorant, scrubs, washes & moisturizers, to do this they offered an exclusive MBG offer through Woolworths.
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Money Back Guarantee
First Balance baby food
Nutricia wanted to build the profile of their First Balance baby food and commenced nationwide sampling in September 2007. Along with the sampling they also offered a 100% taste satisfaction guarantee.
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$5 Cash Back
Schick men's razors - various
Consumers were invited to claim $5 cash back on their purchase of a specially marked pack of Schick razors – through grocery and pharmacy.
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Scharzkopf Money Back Guarantee
Ultimage Repair Range
Schwarzkopf were launching a new range called Ultimate Repair which included Shampoo, Conditioner, hair treatment and hair mask. To encourage consumers to try it, they offered a MBG.
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Try Me Free
Tasmanian Heritage
Consumers were invited to purchase their Tasmanian Heritage Classic Blue cheese for free!
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Money Back Guarantee
Uncle Tobys OatBrits
Umbrella helped challenge OatBrits consumers to ‘Love it or your Money Back’ in a recent grocery channel consumer promotion.
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Money Back Guarantee
Vaalia Yoghurt
Consumers were invited to ‘Prove it to Yourself’ that eating Vaalia yoghurt on a daily basis over a two week period made them feel good on the inside. Should consumers not love the results they were entitled to claim their money back based on spend up to a maximum of $20.
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Money Back Guarantee
V05 Shampoo and Conditioner
Consumers were invited to purchase V05 shampoo and/or conditioner and use as directed. Should consumers not love the results they were entitled to claim their money back on either or both products.
