Running for the third consecutive year, consumers were invited to take a risk free trial of Allen’s lollies.
Claim forms were available online and consumers were asked to mail in proof of purchase and the promo strip from pack to receive their purchase price back – relative to the submitted till receipt.
Nestle believe that the whole family will give Cheerios their stamp of approval and if not consumers were invited to claim their money back.
The application form was on-pack and consumers were asked to complete, in 15 words or more, the statement ‘My family did not give Cheerios their stamp of approval because...’. All valid claims were sent a cheque relative to their submitted till receipt.
Running across grocery and impulse, consumers who did not think that Heaven tastes the best were entitled to claim the cost of purchase back.
Umbrella worked with Nestle’s Sales Promotion agency to provide the client with a one off payment (fixed fee) to cover 0%- 100% of possible money back claims and the handling costs associated with the claims.
Consumers were invited to claim 100% cash back on their purchase of a four-pack of Mercury Artisan Apple Cider through Thirsty Camel outlets.
Claim forms were available online and consumers were asked to mail in proof of purchase and the neck tag from the bottle. Valid claims were sent their purchase price back – relative to the submitted till receipt.
Consumers were invited to claim $5 cash back on their purchase of a specially marked pack of Schick razors – through grocery and pharmacy.
Consumers entered the unique code (found on the reverse of the on-pack sticker) online with personal details to receive $5 cash back either via PayPal or cheque.
Cash Back Promotions offer a great way to provide value to your consumers.
We know that direct price promotion strategies are proven to devalue the brand, so how can you offer the consumer value at shelf level without having to enter into a potentially damaging price promotion? The answer
is Cash Back Promotions.
Cash back strategies will provide sales volume and brand development and will cost you less - short and long term.
Read MoreYou can start the brief process right now, and it's simple! We can work with limited information to give you a steer on costs - ideal for early concept stages - or we can work up firmer costs if you already have all the promotional elements lined up.
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