Gift With Purchase
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Recycled T-shirt
Coca-Cola 18 can packs
Working with CCSP’s Sales Promotion agency URMA provided risk management services to calculate the risk of this PSLP.
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Energy Saving Light Globes
Banrock Station Wine
Hardy Wine Company approached URMA to help them make their promotional budget hit maximum consumer reach for a GWP promotion on their Banrock Station brand.
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$10 Sip'n Save Eftpos Card
Carlton Dry, Carlton Draught & Carlton Cold
CUB S.A. wanted to do an exclusive promotion with one of their larger retailers and offer their consumers a free gift of a $10 Eftpos card.
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Free Movie Ticket
Barcardi Superior
URMA provided a fixed fee to enable 80,000 bottles of Barcardi Superior to each offer a free movie ticket to the consumer.
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Dig up a Simpson
Simpson Top Loaders
To help drive the sales of the Simpson Top Loader washing machines, Electrolux decided to run a double tiered promotion. The chance to win the cost of your machine back and a gift with purchase.
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WWL Movie Tickets
Foster’s Stable Wine
Consumers were invited to purchase any six bottles of wine in one transaction to receive a free double movie pass.
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Eat, Pray, Love movie ticket
Lean Cuisine
Simplot were looking to increase sales, market share and consumer awareness of Lean Cuisine’s Healthy Steam range.
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$20 Gift Card for Harvey Norman
Matilda Bay Brewery Brands
Foster’s were looking to increase sales and market share of Matilda Bay Brewery Brands that included Redback, Fat Yak, Beez Neez and Bohemian Pilsner beer.
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Nivea Visage Cleansing Promotion
Nivea Visage
As part of an initiative to encourage multiple sales and brand exposure of the Nivea Visage Cleansing range, Beiersdorf Australia offered it’s consumers a free 3 month Magazine Subscription.
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$40 or $100 Harvey World Travel gift card
Nobilo Wine
Constellation Wines were looking to increase sales and market share of their Nobilo Wine brand that included both red and white wines from New Zealand.
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$10 Angus & Robertson voucher
Ribena – 2 Litre Syrup Bottles
Building on a strong family platform, Ribena ran a ‘back to basics’ on-pack promotion that represented classic family values and got the family reading.
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$100 Sunglass Hut voucher
Rosemount Wine
Consumers were invited to purchase 6 bottles of Rosemount wine in one transaction to claim, via redemption, a $100 Sunglass Hut voucher.
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$15 Myer gift card
Rosemount Diamond Label
Working with Foster’s Sales Promotion agency URMA provided a fixed fee to cover the financial liability of the Gift with Purchase....
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$20 Myer gift card
Rosemount Diamond Label
After a successful campaign offering a $15 Myer gift card (and using URMA's fixed fee solution) Foster’s opted to offer an increased value GWP.
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$40 Fashion EFTPOS card
Rosemount Diamond & O Labels
To tie in with Rosemount Australian Fashion Week, Foster's ran a Sales Promotion on their Rosemount Wine range
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$50 Toni & Guy voucher
Rosemount Wine
Consumers were invited to purchase 6 bottles of Rosemount wine in one transaction to claim, via redemption, a $50 Toni & Guy voucher.
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Music Download GWP
Schwarzkopf Live Colour
In order to gain awareness to a broader audience and encourage new users to trial, Schwarzkopf re-launched their product with the gift of a Free Bigpond Music Download.
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3 month Magazine Subscription
Trix Detergent Bottles
In order to compete in the highly competitive detergent category - and stand out from their competitors - PZ Cussons offered their Trix consumers a reward for purchasing their product as well as to encourage multiple purchase.
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Up & Go Back Pack collector
Up & Go
URMA worked with Sanitarium’s sales promotion agency to provide a fixed fee and stock control for a simple collector mechanic for Up & Go breakfast drink.
